Why the Canon R5 Firmware Is Amazing So Far

Long-time Canon users have probably noticed a shift in the brand strategy as of late. Dear old Canon has sometimes left a bitter taste with repeated launches of products aimed at a specific segment of the market while making sure it will never compete or cannibalize another segment. It was challenging to get a perfect all-arounder as most popular features tended to come at the expense of others. They wanted you to get multiple pieces of equipment instead of just one.