Apple reportedly tested search ads in Maps in bid to expand advertising business

Apple may be planning to bring ads to more of its first-party apps. According to Bloomberg's Mark Gurman , the company has conducted internal tests of a version of Maps that features search ads. Apple already employs similar advertisements within the App Store. Developers can pay the company to get their software to show up at the top of the search results page when you input specific terms. Gurman suggests search ads in Maps would work in much the same way. For instance, a Japanese restaurant c...