Anyone can now cross-post Reels from Instagram to Facebook

Despite some missteps with Instagram , Meta is marching forward with its plan to make Reels a bigger component of its apps in an attempt to better compete with TikTok . It's rolling out several updates to Reels, particularly on Facebook's side. For one thing, everyone can now cross-post Reels from Instagram to Facebook with the tap of a button. Meta suggests that this may help creators to grow their audiences on the apps and monetize their content across both platforms. In addition, Facebook now...