Sustainability, innovation and community are all buzzwords that brands toss around without much explanation. So when adidas presented the 4DFWD 2 as its most advanced running shoe, it was only natural to wonder how it earned that title. The Three Stripes holds innovation in high regard, and how the brand engages with the concept is what matters most. In the last decade, sneakerheads have been treated to revolutionary comfort in BOOST sole units and Primeknit uppers. More recently, however, adida...
Sustainability, innovation and community are all buzzwords that brands toss around without much explanation. So when adidas presented the 4DFWD 2 as its most advanced running shoe, it was only natural to wonder how it earned that title. The Three Stripes holds innovation in high regard, and how the brand engages with the concept is what matters most. In the last decade, sneakerheads have been treated to revolutionary comfort in BOOST sole units and Primeknit uppers. More recently, however, adida...
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