Jägermeister Unveils Innovative Temperature-Sensitive Bottles

As part of its The Secret is Ice Cold campaign, Jägermeister is set to drop 500,000 promotional bottles across the UK, reinforcing the brand's message of the beverage being best enjoyed ice cold.To release the unique blend of 56 herbs, roots and botanicals, it's recommended that Jägermeister is kept at the optimal temperature of -18ºC. Equipped with a temperature-sensitive back label, consumers are encouraged to keep the innovative bottles in the freezer so that once ice cold, it reveals a se...