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In July 2020, Hypebeast asked: "What's the now and next of men's cosmetics?" Since, we've seen Supreme collaborate with Pat McGrath, Harry Styles launch his beauty brand Pleasing -- with Tyler, the Creator, Machine Gun Kelly, and Lil Yachty all jumping on that bandwagon -- and the likes of Kid Cudi making a case for the wave of men wearing nail lacquer. But one brand leading the charge since the start is FACULTY, which not only received $3M USD of funding in 2021, but also paved the way for bran...
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