Filmmaker Magazine -
19 Sep 2022 21:45

Unknown Wonders--a Bulgari ad (or, as the fashion house would have it, “brand film”)--was the second sponsor bumper before every public screening at this year’s TIFF. The first time I saw it, the credit “Anne Hathaway” was unsurprising enough, but being followed by one for Zendaya and “A film by Paolo Sorrentino” had a Family Guy mad libs quality. I laughed helplessly and instantly hated it, even though (or especially because) it’s a predictable commercial in which two stars vibe...
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