What happens when golf inspires? This was a central question last week in Deauville, France, where Lacoste celebrated the renewal of its sponsorship of the Lacoste Ladies Open de France with a fresh concept for the tournament to champion not just women's golf, but also art, fashion and culture. It's a move that makes a ton of sense for a brand like Lacoste that has successfully melded performance and aesthetic while balancing streetwear with luxury since it was founded in 1933.Leveraging a new l...
What happens when golf inspires? This was a central question last week in Deauville, France, where Lacoste celebrated the renewal of its sponsorship of the Lacoste Ladies Open de France with a fresh concept for the tournament to champion not just women's golf, but also art, fashion and culture. It's a move that makes a ton of sense for a brand like Lacoste that has successfully melded performance and aesthetic while balancing streetwear with luxury since it was founded in 1933.Leveraging a new l...
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