PRONOUNCE Elevates Sartorial Codes With a Love for the Uncanny

Yushan Li and Jun Zhou's burgeoning imprint PRONOUNCE finds the thread between East-meets-West, all while commenting on the similarities between genders and dressing stereotypes. With a book of shows behind them, having been the first Chinese brand to be invited to present at Pitti Uomo, receiving off-the-ground funding from the Isabella Blow Foundation, and Li working directly under Kanye West for his brand YEEZY and Zhou developing at Ermenegildo Zegna, PRONOUNCE has built itself as a name not...