Walmart Enters the Metaverse with Two 'Immersive Experiences', Likely a Move to Advertise to Children

Reports indicate that Walmart is launching a pair of "immersive experiences" through the online gaming platform Roblox. While the retailer is presenting the launch as a move into the Metaverse, critics believe the new "worlds", known as Walmart Land and Walmart's Universe of Play, are little more than an opportunity to advertise toys to children. […]