Converse Welcomes Baby Keem to the Family

Baby Keem has had quite the busy schedule lately entertaining arena crowds alongside his cousin Kendrick Lamar on The Big Steppers Tour, and before he heads out to Europe for another batch of shows, he's bringing light to his latest initiative -- an endorsement deal with Converse.The GRAMMY award-winning rapper joins the heritage sportswear brand to explore multiple dimensions of the Chuck Taylor All-Star through his creative vision. To announce the partnership -- which marks his first-ever bran...