Moroso Opens the Doors to its New York Flagship Store

Italian furniture label Moroso has enlisted the skills of Patricia Urquiola to create a new space in NYC. Located on Madison Avenue, the showroom brings together some of the brand's most iconic pieces under one roof - and marks a significant milestone in its expansion plans. For her design, the Spanish architect looked at the details already present in the building. Making the most of them, she set about preserving and restoring, while applying a stripped-back material palette to keep things sim...