Ready or not, adidas is beginning a new era -- now. The long-running YEEZY partnership between the brand and Ye (FKA Kanye West) was officially terminated on October 25 after being placed "under review" on October 6. "After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of YEEZY-branded products and stop all payments to Ye and his companies," adidas said in a statement. This isn't some standard brand-and-artist relationship ...
Ready or not, adidas is beginning a new era -- now. The long-running YEEZY partnership between the brand and Ye (FKA Kanye West) was officially terminated on October 25 after being placed "under review" on October 6. "After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of YEEZY-branded products and stop all payments to Ye and his companies," adidas said in a statement. This isn't some standard brand-and-artist relationship ...
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