Tres Generaciones Celebrated Marcus Smart's Return to the Court With a Live Viewing Party at HBX New York

Tres Generaciones celebrated its latest ambassador, Marcus Smart, with a live viewing party at HBX New York in the city's Chinatown neighborhood. As part of the 'Get Up Tres' campaign, the label has debuted 'The Formula' series, which chronicles the legacy and career of the NBA star. HBX projected the Boston Celtics' first game of the season during a live viewing party, where DJ Clark Kent performed a live set, and rap duo Girll Codee made a special appearance at halftime. Attendees were also tr...