Swiss Watch Start-Up ID Gèneva Debuts Dissolving Compostable Seaweed Watch Box

A Swiss start-up watch brand from Geneva has used a new home-compostable seaweed-based packaging for the first time in the watch industry.ID Genève - a sustainable watch brand that already uses a mycelium-based alternative to polystyrene packaging and leather-alternative straps made from discarded grape skins and stalks from the Italian wine industry - now uses Notpla Rigid watch boxes from London-based start-up, Notpla.Once customers have safely taken delivery of their new ID Genève Circular ...