Mashable -
15 Nov 2022 14:24

Nike has long invested in Web3 and digital fashion, notably purchasing digital design studio RTFKT last year. Today, the company continues its foray into this space, announcing its own standalone Web3 platform, .SWOOSH, named after the company's logo. The platform will allow users to buy, sell, and trade virtual Nike pieces such as apparel and shoes, possibly for use "as wearables in games or other immersive experiences". A first digital collection will drop in January and the site is currently ...
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