Out of the Mud and Into the Spotlight: How Eastside Golf's Jordan Collaboration Came to Be

Eastside Golf co-founder Earl Cooper wants you to know that he's been in the golf industry for years. And what's become lost in the conversation around making golf appeal to twenty-somethings is that, to Cooper and Eastside Founder Olajuwon Ajanaku, golf has always been cool. Eastside has made a splash over the last few years in an evolving golf landscape with its bold designs that draw heavily from streetwear and basketball culture, including a fresh take on the Jordan 4 "White Cement" that met...