Starbucks Unveils Web3 Loyalty Program, Inviting Customers on an 'Odyssey' of Rewards and Benefits

Seattle-based major coffeehouse chain Starbucks is expanding its exposure to Web3 and non-fungible tokens (NFTs) with the launch of the beta version of Starbucks Odyssey, a new loyalty program made available to a small group of waitlist members comprising customers and employees in the US. ...