Gorillaz Concert, Powered By Google, Debuts Potential of Augmented Reality

Gorillaz, the virtual band, made history with their recent augmented reality (AR) concert in both New York City and London. Hundreds of fans gathered to watch the animated band take over Times Square and Piccadilly Circus as the AR technology brought the characters to life on giant screens.The AR concert was the first of it's kind, as Gorillaz used the technology to create an immersive and interactive experience for their fans. Attendees could download the AR app, watch the virtual band perform ...