UK diagnostics startup, Thriva has carried out 2 million blood tests since launching in 2018. But how does a young company market itself directly to customers while also selling to the U.K. NHS when testing is already widely available?
Blood Ties - How Health Startups Can Build Relationships With Britain's NHS
Forbes - 24 Dec 2022 11:50
UK diagnostics startup, Thriva has carried out 2 million blood tests since launching in 2018. But how does a young company market itself directly to customers while also selling to the U.K. NHS when testing is already widely available?
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