Nike Unveils Ja Morant's First Signature Sneaker, the Nike Ja 1

Nike has signed Ja Morant, Nike Basketball's "first Gen Z signature athlete," to its roster. In tandem with announcing the news, Morant has debuted his first signature shoe, the Nike Ja 1.The sneaker launches in a light blue colorway with mesh side panels and a pink and yellow sole. A rainbow ombre swish is featured alongside a stylized "JA" above chevron, inspired by the "verticality, speed and sharpness" of Morant's skills on the court. A stamp details the name of Morant's daughter, Kaari.The ...