Here's What You Missed at HUGO's Sole DXB Pop-Up Event

Having recently unveiled the HU-GO1ST, a new Y2K-inspired sneaker designed for fashion experimenters and festival goers, HUGO exclusively launched the limited-edition sneaker with a dedicated pop-up space at the annual Sole DXB streetwear festival.The pop-up booth, painted by artist Dina Saadi, depicts the sneaker as well as the brand's signature red, black and white color codes along with a subtle addition of green as a reference to the UAE national flag. The international Syrian artist also ho...