Interview with Swaraj Sunku, Elixir Signature Scents Creative Director

We first met Swaraj Sunku, director of Elixir Signature Scents, at the Dubai BeautyWorld Middle East 2022 exhibition, but due to lack of time, we couldn't cover the enormous range of fragrances, so we decided to continue our talk online. SERGEY BORISOV: You told me Elixir is the very first Indian niche brand; before we start to talk about the niche part of the market, we should define the entire ...