Vans and Tony Alva Celebrate Their Shared Roots in New Heritage-Inspired Collaboration

Today, Vans and Tony Alva's skating imprint, Alva Skates, have joined forces to craft a line that champions both brands' histories, with contributions from artist DJ Javier, Vans team rider Bella Kenworthy and musician KennyHoopla.Vans and Alva go way back. In 1974, the American skateboarder signed a deal with the footwear brand, just under a decade into its existence. In 1977, Alva founded his namesake skating brand, after playing a pivotal role in creating Vans' first-ever skateboarding shoe, ...