New Balance Advocates for the Rewards of Running With "Runlock" Campaign

This winter, New Balance launches its latest campaign titled "Runlock" encouraging runners to face the cold weather and "run to unlock" rewards.From the Fresh Foam and FuelCell sneaker technologies to innovative apparel, the sportswear brand has a heritage deep-rooted within the running community. It's a well-known fact that during the winter months runners tend to drop off their game and it's exactly at this time of year when the benefits of running are needed the most.To reignite their motivat...