Jennifer Ford opened Houston sneaker boutique Premium Goods almost two decades ago, but the same thing that excited her then still excites her now: building community through sneakers. "I can't wait to see people other than me wearing our shoes!" she says brightly as our call starts. "Our shoes" are, of course, the co-created Premium Goods and Nike Air Force 1 collection, a duo of takes on the Air Force 1 Low. Dubbed "Bella" and "Sophia" after Ford's daughter and niece, the shoes are both a salu...
Jennifer Ford opened Houston sneaker boutique Premium Goods almost two decades ago, but the same thing that excited her then still excites her now: building community through sneakers. "I can't wait to see people other than me wearing our shoes!" she says brightly as our call starts. "Our shoes" are, of course, the co-created Premium Goods and Nike Air Force 1 collection, a duo of takes on the Air Force 1 Low. Dubbed "Bella" and "Sophia" after Ford's daughter and niece, the shoes are both a salu...
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