Pineapple Pieces in Champagne: Josephine Baker Etat Libre d'Orange

Etienne de Swardt, Etat Libre d'Orange's creative director, remembers very well how he started his journey to the shining heights of the elitist niche perfumery. Namely, in inexpensive mass perfumery. The story is little known, but Etienne himself told me about it - before creating Etat Libre d'Orange, Etienne was developing sports deodorants under the Everlast boxing clothing brand. The deodorant...