New Balance's "Runlock" Rewards Hits the Streets in a Motivational Campaign

Introduced last month, New Balance's "Runlock" campaign aimed to support its community of runners in staying dedicated to the sport in 2023. Prompting runners to complete 30 km in 30 days, the "Runlock" challenge was initiated to combat the common tendencies of slowing down activity in the cooler season. It also aims to invite new runners to take part in the sport, promoting its easy accessibility and instant benefits within its launch campaign. Over January, regular runners and new participants...