adidas Announces the Consortium Cup Sneaker Design Tournament

March Madness may not start for another month but adidas is hopping right into bracketology with the reveal of its inaugural Consortium Cup. 16 sneaker shops from around the globe are going head-to-head in this unprecedented sneaker design tournament from the Three Stripes. Its single-elimination format makes this a four round contest that will take place across the next four weeks with uniquely themed rounds. Backed by fan voting, winners of each round will see the concept hit shelves in limite...