Five Things We Learned About Festival Strategy and Film Distribution at IFFR

We did the impossible. We made a feature film. When our docu-horror Residency was accepted into the International Film Festival Rotterdam, we learned that we needed yet another miracle--we needed a sales rep to get our film in front of the right audiences. It used to be that getting selected by a festival like IFFR meant automatically getting acquired by a sales rep, but those days are long gone. On a predictably gray day during the festival, Residency director Winnie Cheung sat on a panel to sp...