Hypebeast -
16 Feb 2023 17:45

Fashion Week is typically a serious affair, so a Lidl bit of fun is always welcome. Indeed, for one of the most unexpected plot twists of the year, the affordable supermarket chain Lidl has hosted its own fashion show in its infamous middle aisle -- a space where you can buy everything from BBQs and rice cookers to garden rakes, toolboxes, and even its own range of sneakers.Following up on the sneakers, Lidl now showcases yet another genius marketing tactic just one day before the start of Londo...
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