Bodega and BEAMS Join Forces With adidas for Ivy-Inspired Campus and ADIMATIC Collabs

Ivy style is one of the most enduring looks of the last century, a preppy, polished private school aesthetic that was birthed by East Coast elites, revamped and revitalized by the Japanese, rocked by everyone from Miles Davis to JFK and Andre 3000 and, currently, is enjoying a renaissance in mainstream culture. Like any stylistic movement, ivy has ebbed and flowed over the past several decades -- and it's those ebbs and flows that have inspired Bodega, BEAMS and adidas' new collaboration: fresh ...