Birkenstock's "Next of Kin" Campaign Tells the Story of Sacred Community Connections

A new celebration of cross-generational communities comes to light in Birkenstock's latest "Next of Kin" campaign. Placing the nostalgic Naples silhouette amongst an alternative network of connections, the intertwining story aims to highlight the importance of friendship, authentic meetings and shared values.Stepping into a dinner party setting, the new moccasin-style sandal is introduced on a young photographer capturing the convivial atmosphere around the table. As his roll of film drops to th...