Can Brands Like Victoria's Secret Really Evolve? I Went to the Mall to Find Out

Abercrombie & Fitch still smells faintly of "Fierce" cologne as you round the corner in the mall and approach the storefront. The logo is still inscribed in the same serif typeface, boldly welcoming the customer into the club and assuring them this is where they want to be and this is what they should wear. These were my first observations as I apprehensively embarked on an intimate shopping experience at the Paramus, NJ, outpost recently, where the store manager promised I would be introduced t...