Meta is 'pausing' bonus payouts for Reels creators

Meta seems to be phasing out one of the key initiatives that helped Reels creators on Facebook and Instagram get paid. The company is "pausing" its Reels Play bonus program, Insiderreports. The program, originally introduced in December of 2021, offered creators monthly payouts if they hit certain view counts and other metrics. The incentives, which promised that top-performing creators could earn as much as $35,000 a month, were part of a larger push by Meta to funnel money into creator monetiz...