FTC fines supplement maker $600,000 for 'review hijacking' Amazon listings

For the first time, the US Federal Trade Commission has fined an organization for "review hijacking." In February , the agency accused The Bountiful Company, maker of the Nature's Bounty brand of vitamins, of deceiving consumers. Between 2020 and 2021, Bountiful abused a feature of Amazon to make it seem like some of its newer supplements had higher product reviews and ratings than they did in reality. If you have ever bought something on Amazon, you've almost certainly interacted with the featu...