Hélas' Spring 2023 Collection Takes Over the Biarritz Coast

Parisian menswear label Hélas is preparing to kick off the sun-filled seasons ahead with the arrival of its Spring 2023 collection. Starring French skateboarder Lucas Puig, Hélas joins the athlete on a journey across the Biarritz coastline for the collection's debut. 1970s Jazz groups inspire the offering, paying tribute to the dated musical genre and its contribution to the current melodic landscape. Here, Hélas crafts its own striped Coogi sweaters delivered with wavy patterns in blue, gree...