Umbro's New Upcycling Campaign Turns Football Jerseys Into Fashion Statements

Umbro is continuing to battle textile waste by presenting a new collaborative collection titled "Make New" with knitwear designer Nova Nørgaard.The campaign has challenged four creators to take Umbro boots, balls, kits, and sports equipment and turn them into something new. Nova Nørgaard has now presented the first installment of the initiative, showcasing a new look that utilizes secondhand yarns to revitalize football jerseys for her independent clothing imprint, Nouveau Nova.Using the 2021/...