Oxlade on Connecting with Global TikTok Audiences to Amplify his Nigerian-Rooted Sound

When Nigerian singer/songwriter Oxlade found global fame with his single's "KU LO SA" TikTok video, he signified a new age of music artists tapping into the app to gain unprecedented exposure. With over 10 billion views, Oxlade's viral sensation led to an ongoing collaboration with the platform to explore its power in connection. Through a new feature video, the singer rewinds back to the start of his journey with the app. Reflecting on the importance of professional tools and its accessibility,...