Pharrell's Billionaire Boys Club and Doodles Unite for Something in the Water Apparel Collaboration

Pharrell Williams is uniting two of his brands -- his streetwear imprint Billionaire Boys Club and NFT project Doodles, of which he is the Chief Brand Officer -- for a collaborative apparel lineup at his forthcoming music festival, Something in the Water.In the multi-hyphenate entrepreneur's hometown of Virginia Beach, BBC's sub-label, Ice Cream, will join forces with the aforementioned blockchain-backed cartoons across a pop-up experience titled "Doodle Beach," at the festival this weekend. The...