Berkshire Hathaway CEO Warren Buffett believes Apple offers a highly desirable product in the iPhone, one that consumers would give up a second car to keep. Warren Buffett [Berkshire Hathaway] Warren Buffett has repeatedly praised Apple and its products, and as the CEO of Berkshire Hathaway, has invested to match. Shortly after Apple's Q2 2023 results release, Buffett has offered more detail on why Apple is doing well.