Meet Peso Pluma, Mexico's Most-Streamed Musical Artist

Peso Pluma's rapid ascension in the music industry was something of a happy accident. The 23-year-old rapper, singer and songwriter - whose real name is Hassan Laija - grew up in Guadalajara, Mexico, and taught himself guitar as a teenager. He fell into music by happenstance, adapting songs from entries he had written in his diary and taking inspiration from regional artists like Ariel Camacho.In time, Pluma struck a small label deal and released a string of compact EPs throughout 2020 and 2021....