66°North and Selfridges Prepare for Summer With Festival-Ready Collaboration

Following its collaboration with Charlie Constantinou, Iceland-born label 66°North has tapped Selfridges for an upcycled collection ahead of festival season. Starring UK model Mia Regan and The Flag Twins, the campaign sees three best friends have a good time while camping at music events wearing collaborative gear. Aligning with Selfridges' "Worn Again" project, the collection is crafted from deadstock textiles found in 66°North's Latvian factories and highlights a reproductive fashion experi...