Austrian Streetwear Brand Rare Humans Feels the Corteiz Effect

Corteiz has taken over London, New York, Paris, and has become the undisputed champion of hype-meets-craze-driven drops. Its impact on the streetwear community is undeniable, and now its model is being implemented as the de facto way to create a buzz for other up-and-coming labels, such as the Austrian imprint Rare Humans.For the release of its new collection, titled "Young & Wild," Rare Humans took to its hometown of Vienna to offer its fans a day of freedom. Hosting a free store, the brand saw...