Mara Hoffman didn't set out to start a brand. As an artist who began designing clothes in a New York studio apartment, Hoffman just loved to create. And what she created was an innovative, celebratory way of dressing through color, shape, and sustainable principles. "I don't even know if it was such a conscious thing that I was starting a brand. Even the language of brand didn't even come into our lexicon until 10 years into it, [in] 2010," Hoffman, who founded her namesake label in 2000 after g...
Mara Hoffman didn't set out to start a brand. As an artist who began designing clothes in a New York studio apartment, Hoffman just loved to create. And what she created was an innovative, celebratory way of dressing through color, shape, and sustainable principles. "I don't even know if it was such a conscious thing that I was starting a brand. Even the language of brand didn't even come into our lexicon until 10 years into it, [in] 2010," Hoffman, who founded her namesake label in 2000 after g...
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