Rowing Blazers Enlists Hawaiian Surf Label Jams World for Vivid '90s-Inspired Collab

Fresh off a collaboration with the Grateful Dead, cult-favorite New York label Rowing Blazers has tapped Hawaiian surf brand Jams World for a kaleidoscopic range of throwback styles.With four thematic pillars -- Freedom, Difference, Color and Love -- this latest collaboration is an ode to the '90s, when Jams World's ubiquitous shorts, "Fresh Prince" color stories and bright, color-blocked nylon silhouettes were all the rage. Using some of Jams Worlds' deadstock fabric, the line's centerpieces in...