Intel drops 'i' processor branding after 15 years, introduces 'Ultra' for higher-end chips

Today Intel is cleaning up its processor branding, hopefully making it easier to understand. Starting with the new Meteor Lake generation of processors, the company is moving from its traditional "i3/i5/i7/i9" branding to a simpler "Core 3/5/7/9" concept. Intel says the rebranding "better aligns to customer requests" to simplify its processor names and that the change will be reflected in text and on the badge. This is significant as Intel has been using the "i" branding for its processor for we...