Hypebeast -
19 Jun 2023 12:42

A swirling car park set the unlikely stage for 44 Label Group's Spring/Summer 2024 runway, welcoming attendees underground for a fresh take on nightlife staples. Brand founder and DJ Max Kobosil injects his deep techno roots into every garment design, whether it be gothic Berghan uniforms or ensembles fit for Berlin's diverse club landscape. For SS24, 44 Label Group took upbeat musicians on the road, clutching inspiration from the profession's fast-paced lifestyle. The brand's "On Tour" collecti...
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