NAMESAKE SS24 Explores the Concept Of Time Through Basketball References

Multinational label NAMESAKE has strong roots in Japan and Los Angeles, merging the identity of both cities through cultural menswear representing its founders' unique upbringings. Steve, Michael, and Richard Hsieh aim to deliver a reimagined wardrobe for modern city-goers and basketball enthusiasts alike. The 2023 LVMH Prize semi-finalists presented their Spring/Summer 2024 collection at Paris Fashion Week, exploring the concept of time through a technical lens. NAMESAKE's latest offering depic...