Sporty & Rich Opens SoHo Flagship Store With Juice Bar, Massage Parlor and More

Emily Oberg's Sporty & Rich is officially the latest fashion label to cut the ribbon on a flagship storefront in New York City's SoHo neighborhood. Inside the 3,600 square-foot space, which formerly housed a Dior Men's boutique, the brand offers much more than just its logo-laden apparel: there's a fully-stocked juice bar and a hidden spa, as part of the imprint's effort to expand out of its "streetwear" descriptor."I do consider Sporty & Rich streetwear, but I also consider it a lifestyle and w...